Hands on creative leader working across video, design, photography, and storytelling, with a focus on building and managing brands that feel clear and consistent. I like setting direction, but also stay hands-on with the work, directing shoots, editing video, and building design systems so everything actually holds together.

Most of my experience has been in-house, where creative needs to move quickly and work closely with sales. I’ve built production capabilities and brand systems from the ground up, creating frameworks that help teams do good work consistently. The focus is usually the same, take something complex and make it easier to understand and connect with.